Tencent’s latest deal will help Ubisoft fend off takeover bids from larger corporations—like Tencent

Tencent is China’s largest tech company and has long had its sights set on Ubisoft. It’s not alone in this: as the industry consolidates, the French publisher is one of the largest and most attractive targets out there, with a public valuation of roughly $5.3 billion and globally recognized brands like Assassin’s Creed, Far Cry, and the Tom Clancy games .

In June Tencent looked to increase its existing 4.5% stake by making a megabucks offer (opens in new tab) to Ubisoft shareholders of $101.84 per share: a price that represented a huge premium over stock that so far this year has averaged a price of less than half that. In other words, this is the kind of corporate aggression that won’t take ‘no’ for an answer.

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