Richard Garriott’s NFT MMO enters you to ‘buy land in the realm of Lord British’

As spotted by Massively Overpowered (opens in new tab)Ultima creator Richard Garriott’s next project, a blockchain MMO formerly code named Effigy, got an official name, Iron and Magic (opens in new tab), as well as a website. The site contains fly-throughs of a selection of fantasy locales, as well as an under-construction shop featuring plots of land, buildings, and the opportunity to “buy land in the realm of Lord British.”

In an interview with PC Gamer (opens in new tab) back in April, Garriott and developer Todd Porter made the case for their game and its blockchain features. Despite some interesting musing on Ultima Online’s digital economy, Garriott and Porter don’t seem to offer anything you haven’t heard from other NFT developers before: the promise of “owning” your digital assets and “earning” some kind of monetary reward from the gaming you do in your leisure time, or as Garriott put it, “We’re certainly doing more for players than just, when they put their money down, they play the game and all they’re getting out of it is 60 hours of fun.”

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