Could Microsoft buy Netflix? At least one analyst seems to think so.

Microsoft is in the process of acquiring Activision-Blizzard-King for a truly eye-watering $72 billion dollars USD, giving Microsoft and its Xbox gaming division control over some of the world’s most popular video game franchises, including Call of Duty, Warcraft, Candy Crush, and many, many more.

The whole logic around this acquisition ultimately comes back to Xbox Game Pass, Microsoft’s nascent gaming subscription service, which the company expects will become the driving force behind its expansion beyond its Xbox consoles. Microsoft has been aggressively expanding its cloud-streaming capabilities for gaming, putting its Xbox Cloud Gaming service on smartphones and Samsung TVs, allowing you to play titles like Halo and Flight Simulator without buying a console.

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